The receipts.

The work on this page covers two different kinds of engagements. Build work: websites, custom functionality, technical SEO infrastructure, tools, and automation. And diagnostic work: the audits where the value is correctly identifying what's actually wrong before anything gets touched.

Both matter. Most of the expensive mistakes I've seen in SEO weren't from missing a problem — they were from misreading a signal and changing the wrong thing. A disavow file used as a net instead of a scalpel. A GSC coverage report treated as a problem list when most of it is reporting noise. A site rebuild proposed when the issue was a single tracking misconfiguration. Diagnosing accurately is its own deliverable.

What you'll see in each one: where the situation started, what the data actually showed, what was changed, and the takeaway worth carrying into the next engagement. Client names are anonymized where confidentiality applies — the work speaks for itself.

If any of these situations look like yours, the contact form below is the best way to start a conversation. I work with a small number of clients at a time so I can do the work properly — I'd rather tell you early if we're not a fit than sell you something that won't deliver.