SEO for law firms that don't have a marketing department.
Big firms buy the head terms. Agencies sell you packages with a logo refresh you didn't ask for. What a small firm actually needs is simpler: the right pages, an accurate local presence, and someone accountable who shows their work.
Sound familiar?
- You're competing with firms that spend $5,000 a month on marketing — for searches in your own county
- Your last "SEO package" came with social posts and a brand deck, and you still can't tell what it did for cases
- Your practice-area pages all read like the same page with the noun swapped
- You're not sure which advertising rules apply to review requests, so nobody asks for reviews at all
- The phone rings — but you can't trace a single consultation back to the website
How it works
Book the health check
$500 flat. Send your site, your market, and your practice areas.
I audit with a law-firm lens
Technical layer, practice-area pages, Google Business Profile, local competitors — in 48 hours.
Report + walkthrough
A prioritized fix list in plain English, and a 30-minute call to walk through every finding.
You choose what's next
DIY the list, hand it to your web vendor, or have me implement. The $500 credits toward work booked within 60 days.
What the work covers
Practice-area page architecture
One page per practice area you actually want cases in — what you do, who you help, where you practice, and what happens next. Not a services list, and not five pages that say the same thing with different nouns.
Local presence & Google Business Profile
For most small firms the map pack is where consultations come from. Categories, photos, NAP consistency across directories and bar listings, and a profile that matches what your documentation says.
Ethics-aware reviews & content
Review workflows and content built conservatively around attorney advertising rules — flagged where they could touch a rule, and approved by you before anything goes live. No fake-review schemes, no "guaranteed results" copy.
The technical layer
Crawlability, indexing, page speed, schema for legal services, and measurement that ties pages to consultations — so you know which practice areas your website is actually winning.
When I'm not the right fit
If you're a personal-injury firm in a major metro fighting for "car accident lawyer [big city]," you're in an arms race that takes agency-scale budgets and a paid-media team. I'll tell you that on the first call rather than take your money to lose slowly.
And if you want full-service marketing — ads, social, video, drip campaigns — I'm the wrong hire. I do search: the pages, the profile, the technical layer, and the measurement.
If you want to understand the playbook before spending anything, it's published free: the small law firm SEO guide covers the page map, local presence, ethics-safe reviews, and what SEO should cost a small firm.
Frequently asked questions
What does the $500 law firm health check include?
Everything in the standard site health check — technical SEO, analytics, performance, metadata, schema — plus a law-firm lens: how your practice-area pages are structured, how your Google Business Profile compares to competing firms, and where your local presence is leaking cases. Delivered in 48 hours with a prioritized fix list and a 30-minute walkthrough call.
Do you understand attorney advertising rules?
I'm not a lawyer, and I don't pretend to interpret your state bar's rules for you. What I do is build review requests, testimonials, and content workflows conservatively, flag anything that could touch an advertising rule, and have you approve everything before it goes live. Nothing is published on your behalf without your sign-off.
Do you work with law firms outside Kentucky?
Yes. The work is remote — Search Console, your CMS, your Business Profile — and the playbook for a three-attorney firm is the same in Ohio or Texas as it is in Kentucky. I'm based in Kentucky and work with small firms anywhere in the US.
What happens after the health check?
Three options, no pressure: take the fix list and do it yourself, hand it to your existing web vendor, or have me implement it. Ongoing technical SEO starts at $1,000/month, and the $500 fee credits toward any work booked within 60 days.
Can you guarantee first-page rankings?
No — and any agency that guarantees rankings to a law firm is telling you something about their honesty. What I control is the quality of the foundation: pages that target the right searches, a clean technical layer, an accurate local presence, and measurement that tells you which pages produce consultations.
Your next client is searching right now.
The question is whether they find you, the big firm, or nobody. $500 tells you exactly where you stand and what to fix first — and the report is yours whether we ever work together again or not.
Book the law-firm health check.
Tell me about your firm, your market, and your practice areas. I'll confirm fit and timing within one business day — and if I'm not the right fit, I'll say so.