
I grew up in sales — literally. My dad was the #1 salesman in The Kirby Company nationally for nearly 30 years, and I spent part of my childhood traveling coast to coast while he worked Kirby offices across the U.S. I grew up around live selling, buyer psychology, objections, demos, and the kind of product knowledge that makes it very obvious, very quickly, whether your message actually works.
I learned to read a room before I learned long division.
At 16, I stepped into that world myself. I started in direct sales, moved into leadership quickly, and by 18 I was managing teams. That experience shaped the way I still work today. I don't think in disconnected tactics. I think in systems, positioning, trust, and execution. I look at the full machine: what's being said, who it's for, where the friction is, what's breaking, and what actually gets someone from interest to action.
Today I build websites, web apps, and custom tools for businesses that need them to rank, convert, and hold up over time.
My background spans web development, technical SEO, GEO and AIO, content strategy, editorial leadership, operations, and client delivery. I've built businesses, managed contributors, led multi-channel client work, and created the SOPs, reporting frameworks, workflows, and production infrastructure that keep work from turning into expensive chaos.
I'm not interested in vanity metrics, busywork, or process dressed up as strategy. I care about useful systems, strong execution, and work that moves something measurable.
If something needs a system, I build it. If something needs fixing, I fix it. If something needs to exist and doesn't yet, I create it.
Based in Kentucky. Available for remote work nationwide.
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“Genuinely one of the best strategic deliverables I’ve ever received from a contractor or agency. This wasn’t generic ‘best practices’ content — it was clearly informed by real experience watching content teams fall apart in predictable ways. Fast turnaround with zero hand-holding. The thinking was sharp, the execution was flawless, and the deliverables are things I’ll actually use, not just admire and forget.”
Verified Client
via Upwork
“Bree goes above and beyond. She fulfills what you need and then some. Would definitely hire her for future projects.”
David L.
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28 certifications. Not for decoration.
Continuous learning across SEO, AI, development, analytics, and e-commerce from Google, IBM, HubSpot, Semrush, and more.
Words that connect.
Selected work from Many Words One Voice and freelance publications.
Web Development & Technical SEO in Kentucky
I'm a full-stack web developer and technical SEO consultant based in Kentucky, working with small businesses across Louisville, Lexington, and beyond. If you're local and need a site, tool, or technical SEO help, I'd love to hear what you're building.
See Kentucky web development →Let's build something.
Whether you need a new site, a custom tool, a rescue on something underperforming, or you're hiring, I'd like to hear what you're working on.




