Paste a URL to detect analytics tags, ad pixels, and lead-capture signals on the page. A clear caveat runs through every result: tag presence does not prove events are configured correctly.
Run a check to see the analytics and lead tracking signals for this page.
The most common analytics problem for small service businesses isn't a missing tag — it's a tag that's technically present but not configured to track anything that matters. This tool covers the first question. The second requires getting into the account.
Google Analytics 4 needs event tracking configured to record conversions — form submissions, phone clicks, calls. The default installation tracks pageviews only. If no one set up conversion events, the data exists but tells you almost nothing about leads.
Google Tag Manager fires tags based on rules set inside the container. This tool can detect that GTM is present, but it cannot see what tags are configured inside GTM or whether they're firing correctly. A GTM audit requires access to the container.
A site with GA4 and no phone link or form is measuring visits it can't convert. A site with a form and no GA4 is collecting leads it can't trace back to a source. Both pieces need to be in place — and connected — for marketing decisions to be based on real data.
For a deeper look at GA4 setup and what misconfiguration looks like, see how to set up Google Analytics for your small business and why GA4 misconfigurations mask actual performance.
A tracking tag on a page means the script loaded. It does not mean the tag is sending the right data. A GA4 tag can be installed and still track zero conversions if no events are configured. A Google Ads tag can fire without any conversion actions set up. This tool tells you what is installed — it cannot tell you whether the installation is doing anything useful.
No. This tool detects whether a GA4 tag appears in the page HTML. Verifying that GA4 is configured correctly — events firing, conversions recording, filters applied — requires access to the GA4 property itself. That kind of audit is part of the SEO Health Check service.
Analytics tells you how many people visited and what they did. Lead capture signals are how those visitors actually contact the business. A site with GA4 and no phone link or form is tracking traffic it cannot convert. Checking both together gives a more complete picture of whether the page can do its job.
Only partially. GTM itself is detected from the page HTML. Tags that fire inside GTM may not appear directly in the HTML. If GTM is present but GA4 is not detected directly, that does not mean GA4 is missing — it may be firing through GTM and would require a container audit to confirm.